Cruelty Free Makeup

In this fast-paced world everything is constantly changing and so is the makeup industry. Makeup has come a long way from being loaded with chemicals to being completely vegan. In 2019 animal testing is still a problem.

It is reported according to the Cruelty-Free International that almost about 115 million of animals are tested during the manufacturing of several products online. There is no excuse for companies to test on animals. The companies which do test on animals simply choose to do so. In this article, we are going to talk about why cruelty-free makeup is a way to go.


If you have been active in the makeup world for a long time you must have noticed that the word cruelty-free gets thrown around a lot. In layman’s terms, cruelty-free makeup simply means that the ingredients in a product are not tested on animals. There is no legal or approved definition for this criterion many companies claim that they are cruelty-free even if their raw materials are tested on animals.

The procedure of animal testing includes skin and eye irritation, acute toxicity testing, developmental and reproductive toxicity testing, sensitivity testing and carcinogenicity testing. The companies that have done cruelty-free simply boycott these tests and support animal protection. So, if you are an animal lover and if you genuinely care about animals then you should go cruelty-free as well.


There are many ways to understand if a makeup product is cruelty-free or not. Whether you are a pro or a beginner in the makeup world there are certain things you should look out for before you buy a makeup product in order to stay away for the unwitting ugly truth. Here are a few ways by which you can identify whether your makeup is cruelty-free or not:

#1 Look Out for The Trusted Bunny Logo On The Packaging Product

Looking out for the bunny logo is the safest and easiest way to identify whether a product is cruelty-free or not. This logo is usually present at the back of the product. You should also be careful from unofficial bunny logos because there are many companies who try to deceive their customers by forging such a bunny logo.

#2 Trust the Online List Of Cruelty-free Brands

The online platform is the best place where you can find answers to all your questions. Whenever in doubt refer to the online list of cruelty-free brands and select your favourite product. The only trick here is to stick to the current and updated list because many old products can be removed or many new products can be added to the list.

#3 Go for A Cruelty-free App

If nothing works and you are still not satisfied then you can download a cruelty-free mobile app and can scan the barcode of the product to ensure that the product is not tested on animals.

#4 Place Your Trust on Experts or Bloggers

In this digitally advanced world, you can always rely on products recommended by a beauty blogger. They have immense knowledge and several collaborations which can be incredibly helpful in answering your queries.


Changing your existing makeup products with cruelty-free products is a great way to boycott animal testing. Here are the reasons why you should switch to cruelty-free products:

#1 Testing on Animals Is Extremely Cruel

If you love animals then you should immediately stop buying products which are tested on animals. The procedure resulting in the final product is beyond cruel. Not only are they confined to cages and inhumane tortures they are also blinded, maimed and ultimately killed.

#2 There Are Alternatives To Animal Testing

Many companies try to sell the fact that testing on animals serves a purpose. They are done in order to make sure that the ingredients used are safe for human use. The truth behind this is that there are other options available to make sure of it. Companies can use Vitro testing or cultured cell tissues or even computer models in order to run their tests. But they choose animals because they are easily affordable.

#3 There Are Millions Of Safe Cosmetic Ingredients

If you search the internet there are already over 7000 cosmetic ingredients which are already proven safe. Companies can use these products to formulate their products without having to run tests on animals.

#4 There Are Numerous Cruelty-free brands

The online market is a great way to get answers to all your questions. If you search the internet you will get a list of all those brands which are cruelty-free. Since there are so many brands available you are not necessarily limiting yourself but in turn, supporting non-cruelty to animals.

#5 They Are Not Only Safe for The Environment But Also For You

Using cruelty-free cosmetic products are a great choice. Since they are formulated with already existing safe ingredients you do not have to worry about anything going wrong. For example, when you are choosing mascara you will definitely want it to be safe since you are using it on your eyes. So, choosing a cruelty-free mascara can guarantee that safety without any doubt.

#6 Buying Less Is Good for Your Wallet

Since you are to choose from cruelty-free products you are sure to have fewer choices. But besides reducing the waste you are also aiming at saving money which is a pretty good choice in the long run.

#7 You Support the Cause with Every Choice you Make

You will be saving a lot of innocent animals with your choice to use cruelty-free products. It will be a more ethical and safe choice for you as well as the world.

Switching to cruelty-free products guides your way to more healthier options. There are many affordable and easily available brands which are cruelty-free. A cruelty-free world is an eco-friendly world. That was all for this article. Hope you enjoyed it.


Mariyam is a beauty blogger at The Beautyholic. Blessed with a knack of writing, she has been blogging for more than 4 years and still going strong. In her pastime, she loves cuddling with her pets, watching movies and reading online articles about beauty, spirituality, and lifestyle.

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